State Advocacy
Goal: WPA influences policy and legislation as the source for research and education on western state issues related to the wood pallet industry.
Objectives:
- Increase member engagement in advocacy
- Empower the legislative committee to determine the scope
- Improve communications with like-minded associations
- Increase targeted state legislator’s understanding of the wood pallet industry
Members
- Daniel Hord-Chair
- Sean Maxwell
- Ben Rist
- Daniel Rodriguez
Member Engagement
Goal: Promote continued growth in membership, engagement, and activities of the WPA.
Objectives:
- Increase WPA board utilization of committees
- Increase member engagement opportunities
- Increase diversification of engagement opportunities
Members
- Marcus Blood
- Ian Liddell
- Bruce Kennedy
- Nic Wilson
- Deisy Melchor
Revenue Streams
Goal: Increase and diversify revenue through the delivery of value to the industry.
Objectives:
- Increase revenue through diversification
- Identify sponsorship opportunities outside of the annual meeting
- Set annual specific financial goals
Members
- Scott Gutierrez-Chair
- Jon Farinha
- Jason Saunders
- Zach Swenson
- Justin Hegsted
- Eric Wilderson
Resource
Goal: The affiliated pallet industries recognize WPA as a valuable resource for understanding the western region pallet environment.
Objectives:
- Improve awareness of the WPA by the North American pallet industry
- Increase the effectiveness of communications to current members of WPA resources
- Increase engagement of prospective members to utilize WPA as a valuable resource
- Build and create valuable resources specific to the western pallet environment
Members
- Beatrice Vasquez-Chair
- Daniel Villasenor
- Gregg Elam
- Guy Gruenberg
- Magali Melchor
- Brint Walker
- Mike Middleton